HAKKOBLANC is the world's first water-soluble beauty serum developed with a combination of sake-derived rice fermentation extract and CBD, aiming to achieve "more beautifully radiant skin from today." By blending high concentrations of rice fermentation extract and CBD, it supports the skin's natural renewal process. The rice fermentation liquid maintains moisture and elasticity, while CBD oil provides a gentle relaxing effect, supporting the overall health of the skin.
I am responsible for the logo design, package design, and art direction. The logo design, symbolizing CBD oil, emphasizes the stems and seeds of the hemp plant, visually expressing the unique features of the product. The handcrafted logo type aligns with the product's concept, conveying a bright and light-hearted impression. The package design emphasizes transparency and cleanliness, with a focus on evoking associations with rice fermentation extract.
Client: IN STEP Corporation
Art Direction/Logo Design/Package Design: Jun Awano (Cryogenicx, Kaiteki)
https://hakkoblanc.com
HAKKOBLANCは「今日より美しく輝く肌」を目指すために開発された日本酒由来のコメ発酵エキスとCBDを組み合わせた世界初の水溶性美容液。高濃度なコメ発酵エキスとCBDをブレンドし、肌の新陳代謝をサポート。コメ発酵液は潤いと弾力を保ち、同時にCBDオイルは穏やかなリラックス効果を提供し、皮膚の健康状態をサポートする。
ロゴデザインやパッケージデザイン、アートディレクションを担当。
CBDオイルの象徴となるロゴデザインでは、大麻草の茎や種子を強調し、商品の特徴を視覚的に表現。手書きで作成したロゴタイプは商品のコンセプトに合わせて、明るく軽やかな印象に。パッケージデザインは透明感と清潔さを強調し、コメ発酵エキスを連想させるよう心がけた。