“Kawaii.i,” the official website for Kawaii International, which promotes “kawaii” culture from Japan to the world through NHK World.
The cute and simple UI is designed to convey Japanese street fashion to young people around the world.
Client: NHK Enterprises Inc.
Direction: HiGH CONCEPT Inc.
Design: Jun Awano (Cryogenicx, Kaiteki)
Programming: Keiichi Hasegawa (Mental Position Inc.)
NHK Worldにて日本から世界へ"KAWAII"を発信する"Kawaii International"の公式サイト "Kawaii.i"
可愛くもシンプルに構成したUIで世界の若者へ日本のストリートファッションシーンを伝える。